Stating the known facts does NOT mean Generation 5 must be hated. It will always be beaten to the other generation Pokémon goodies in sales. Even the new Elesa figure will not bring the necessary revenue TPCi needs it won't find a place in stores in long-run or be over-priced. That is the exact reason why Generation 5 is still far behind. Focusing on specific characters and making them exclusive or rare to please their stans: A Lillie stan will buy the Nendoroid, but not Dawn for example. There aren't various characters to choose from, thus limiting the customers to pick that certain character. A single product's material cost is higher than the needs of an average customer: A customer would most likely be willing to spend $10 for their favorite Pokémon's plushie than a $50 for a specific character that might not appeal to them. When character figurines are not replenished, or replenished but sold at what costs five times of a Pokémon goodie or plushie, it's market depreciates.
Red and Pikachu is listed at $91, and I'm confident neither Dawn nor Elesa will be listed below $40 each. To give a couple of examples, Lillie Nendoroid sold-out and never replenished. They only produce Nendoroid or ARTFX in some occasions only for the most popular characters /except/ TCG. Or, Shauntal, Caitlin, Iris, Serena ones. Pokémon merchandise, mostly, focus on Pokémon themselves, not characters, which is why you never see an Ash plushie except the infamous XY one and Alola with Rowlet. People seem to be misunderstanding the concept of merchandise.
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